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Keller New York REAL ESTATE

Selling in NY can bring up many questions.

Where do you start? What should you know? Can you do it independently? The two most important factors in successfully selling your apartment are accurate pricing and correct buyer selection.

What are you selling?

Estimate your net proceeds Read the PDF guide (opens in a new tab)

Estimated closing costs

What will you walk away with?

Estimate for a condo sale using the ranges in our guide.

Your attorney will confirm exact figures.

Estimated selling costs—
Estimated net proceeds—

Pricing strategy

Price it right from day one.

The proper evaluation and pricing of your property is key to attracting interest and securing a qualified buyer. We work with you to set the highest possible asking price for the property and adjust if necessary as the process continues. We are pricing experts and use comparative and robust data to support our recommendations.

Get a home valuation

Evaluating Market Trends

We consistently review published annual, quarterly, monthly and daily reports on the Manhattan and Brooklyn real estate sales market. We also comb through recent sales in your building, research your building's sales history, adjusting for variables such as views, floors, condition, etc. We have access to most comprehensive data available with a network of specialists to answer any questions that may arise.

Across our local markets

Recently sold.

BROWSE PORTFOLIO →

Effective marketing

25 Point Marketing Plan

We have various multiple-point marketing plans to accommodate your property's marketing needs. Any plan that we develop will be comprehensive and specifically adapted to attract the right types of qualified buyers. We have a robust network of listing publishers, media partners and personal contacts to get your listing sold.

  1. 1Discuss Price Strategy
  2. 2Inspect home for "Sale Preventing Defects"
  3. 3Evaluate Sellers Net Proceeds Sheet
  4. 4Evaluate for Staging, Clearing, Cleaning, etc.
  5. 5Confirm all Instructions for showing the home
  6. 6Provide Seller with "Showing Checklist"
  7. 7Hire Photographer
  8. 8Hire Videographer
  9. 9Create Floor Plan
  10. 10Signage (if applicable)
  11. 11Professional Photo Session
  12. 12Professional Recording Session
  13. 13Review of all Photography/Videography
  14. 14Submit listing information to Residential Listing Service, for exposure to all New York · Create E-Flyers
  15. 15Alert Public Relations Team for Media Exposure
  16. 16Create "Just Listed" postcards
  17. 17Publish property on Keller New York
  18. 18Upload properties Photos and Virtual Tour
  19. 19Obtain Buildings Financial Statements
  20. 20Distribute Listing to the Market
  21. 21Link Listing to Social Media portals
  22. 22Publish custom Video on YouTube
  23. 23Re-Write Advertisements to keep fresh
  24. 24Optimize listing presence on 500+ Internet Syndications
Talk about marketing your home

Selling timeline

Where are you right now?

What buyers want

Value Adding Tips: Selling Livability

In order to command the highest price possible, you must make sure that your property is being seen at its best. Buyers want to be able to project themselves living in the space and making the property as approachable as possible is key. Staging, photography and showings are all tools at our disposal to maximize the property's aesthetic appeal and promote positive buyer impression.

Your prep list0 of 7 done

Thinking of selling?

Your next chapter starts with a clear plan. Talk with a local expert about pricing, preparation and timing for your home.

Talk with an agent →
New York Sellers Guide cover (PDF, opens in a new tab)

The printable guide

Take the full guide with you.

The printable PDF, with the glossary and every closing cost table.

Read the PDF guide (opens in a new tab)